I'm glad Louise Amstrup was my first call at London Fashion Week. A sunny Sunday morning, my first ever fashion event and I already felt hit over the head. It wasn't like I just nipped down for the week - if I go anywhere for longer than a day, it's me, two small children and a ton of child paraphernalia. In the chaos which ensues before leaving anywhere it's easy to forget about yourself. Sure enough, I hadn't managed to pack anything I could actually wear, and my week's outfits revolved around a DIY necklace and three pairs of shorts (one of which I 'made' using a friend's scissors an hour before I left the house, the other - a pair of lace cycling shorts with the gusset cut out). Throw into this newbie nerves, a dicky borrowed camera and already sore feet due to no idea where I was going and platforms. You get the idea.
Once focused on the clothes I felt reassured and completely in the right place. You can 'see' me getting more relaxed as the photos progress. I did struggle a bit with the borrowed camera - I really should have taken our SLR, but chickened out as I'd only just learned how to use it the week before and was feeling rather self- conscious enough as it was. I took it out the next day when I felt more orientated...
I was glad and relieved to have genuinely loved the collection. Whenever Louise is mentioned, the same facts are cited: her Danish-ness, her ability to create very wearable separates and her experience of working with other designers, notably, Alexander McQueen, Jonathan Saunders and Sofia Kokosalaki. She set up her own label in 2006.
She delivers in this collection: these are clothes easily worn, with an Amstrup twist. A buyer would have seen their saleability. I saw sheers, zips, sporty little numbers, a demure palette of nude/grey/black/off white, gorgeous (silk?) very nicely cut trousers, McQueen-y prints, reflective panels, and those spikey shoulders... All in all, elegant, sporty, universal and gorgeous. Sounds easy, but I suspect Louise is a stickler for detail, and hours agonising for her means reassuringly wearable separates for us...


